Every business has a bottom line, and they all have their own unique strategies to strengthen theirs. Whether it be increasing marketing efforts, worker productivity, or product value, there are some time-tested methods to strengthen and secure your business. For example, 66% of SMBs say automation is essential for running their businesses, allowing them to compete with industry giants.

Well, that’s because process automation can offer several unique benefits to your business, often strengthening the very core of your enterprise. Let’s talk about how.

1. Increased Productivity

No matter how well you train a worker, they will never match the productivity of an automated process. Humans have always invented tools that can perform certain tasks better than we can, which is why we live in the world of luxury we do today. Whether it’s a can opener or a business analytics tool, the same logic applies.

Therefore, there’s no path to achieving maximal productivity within your enterprise without embracing some level of process automation. It would take the best bookkeeper in the world hours to do what your smartphone app can do in less than a second.

2. More Reliable Results

Not only can machines operate much faster than skilled workers, but also far more accurately. When you program automation correctly, it can reduce or even eliminate errors in your enterprise, which can add up to major savings during your business operations.

Think about it. Whether you realize it or not, your enterprise likely carries out thousands of processes every moment, which adds up to millions, or even billions, every year. Even with an astoundingly low 0.01% error rate, that will still involve tens or hundreds of thousands of errors every year. While the costs of these errors differ between industries and enterprises, they add up and affect the core of your business, whether you know it or not.

3. Reduced Operating Costs

Finally, process automation will directly impact the bottom line of your business by reducing expenses. Automation may require a monthly subscription or initial investment, but it doesn’t require a salary or benefits to continue operating.

Combined with increased productivity and reduced errors, a steady and predictable expense will help you minimize costs as you scale your business.

Also, it can work around the clock without overtime pay. Increasing productivity drastically while reducing expenses is every business owner’s dream, so why not invest today?

4. Increased Security

Again, the costs of human error add up, which may affect the security of your enterprise and your customers. Did you know that 82% of all data breaches are caused by employee mistakes? Sadly, most businesses fail within six months of a breach, which is only becoming more common.

Fortunately, automation has come a long way in filtering spam, securing transactions, backing up essential data, and more. All of this adds up to more secure day-to-day operations, which benefits everybody closely linked to your business.

5. Improved Customer Experience

Automated processes can dramatically improve the overall customer experience from the beginning of a customer’s journey to the end.

For example, let’s imagine you’re a customer, and you need to sign into a website to purchase the goods you need, but you’ve forgotten your login credentials. When you click the “password reset” button on the website on a Friday afternoon, are you comfortable waiting until Monday morning for the email to reset your password? If we relied entirely on manual processes, this is what you’d have to do.

Consequently, incorporating more automation into your business model will yield faster turnaround times, fewer errors, lower costs, and an overall better experience for your customers. 

Also, one could argue that customer experience is the core of your business, not just your bottom line. Customer experience directly impacts repeat business, brand reputation, and other key factors in business growth and sustainability.

Invest in Process Automation Today

As you can see, process automation is the simplest yet most effective tool you can use to improve the productivity and profitability of your business, no matter what industry you’re in. There are simply too many reasons to embrace automation to ignore, especially as you begin to scale your business. Fortunately, it’s easier than ever to start.

Keep reading our blog for our latest tips on business automation, and check out our features list to learn more about what FlowWright can offer you!